This 1st denim jacket is styled after post-World War II designs. It is envisioned as a special edition exclusively supplied to the Navy Exchange Store, designed based on reasonable assumptions rooted in historical context.
Victory in Europe, or “V-E Day,” marked the beginning of the end of copper restrictions in the U.S. The L-181 workwear regulations began to ease, and by 1946, these restrictions were officially lifted, paving the way for a new era of growth in denim clothing post-war.
As soldiers returned to civilian life after World War II, the demand for everyday clothing surged. Jeans and jackets were in such high demand that they became scarce, with prices skyrocketing to several times their pre-war levels. In this context, we envisioned a 1946 version, supplied by the Bureau of Supply and Accounts for the Navy Exchange Store, designed to benefit military families and veterans.
Made from 13.5 oz. denim, this jacket restores the buttoned flap pocket, the classic five-button front placket, and introduces signature logo buttons. Brass rivets, also bearing the logo, were reused, and a nickel-alloy adjustment buckle is featured on the back waist. To authentically capture the period’s atmosphere, a logo-printed paper patch is placed inside the back neck. These details together encapsulate the essence and unique charm of that era.
